The BBC sport website is simple yet very formal and professional. From the colour scheme to the positioning of the key digital graphics tells us it is thinking of the audience and considering what they will want to get from the website. Their website is 2 in 1 in away, because there is the BBC original logo then their is the sports subsection logo underneath it. They add there logo into their web banner as it looks professional without over crowding, which is what we plan to do in our own website. We feel it looks professional leaving enough room for the highly contented features to go in the middle. The logo is in a yellow web banner which is colour coded to the navigation bar, where a yellow line appears at the bottom of the box when rolled over. This means that the text of the word sport is black to stand out and link with the box' used in the BBC website. The colour and the way the colours are relevant makes it look to a professional standard and look formal, yet relaxed. The BBC use a brighter colour , as the rest of the items on the page are very text related with a few pictures. they use yellow in their logo and blue in the centre of the page to show a news headline, and to highlight the scrolling marquee. This breaks up the colours in the website making it more appealing to the eye and less crowded. Using a wide selection of images and videos, that are different sizes makes the viewer look straight towards the most important ones. For example there is a large picture that changes every so often to a new headline. Then next to this is 3 pictures that are a little smaller but again link to the rest of the latest headlines.
The British Colleges Sport website takes a completely different approach in designing their website. They have used 3 different colours that are again relevant to the colour scheme used through out. However, they have done this wisely, thinking of their audience to ensure it will be able to be familiarized and also not use to many clashing colours along with the original colour scheme seen in the logo. They have used red, white and blue to emphasise it is the british sports college, that is further seen through the presence of the flag within the web banner. The issues with this could be that even though it links with the rest of the colour scheme, it could be suggested to bold and that they should have gone for a more basic design idea colour wise. However i feel it is appropriate and works with the rest of the graphics within the website, not making it look over crowded or tacky. We will be sticking to a similar idea of using brighter colours in our backgrounds to relate to the school, being Bluecoat. It is a very modernized and current site as has links to social networking sites at the bottom and a scrolling marquee in the center of the page. You don't usually see these on school or college websites as they are not made for that purpose. The positioning of photos and calendar and map looks very professional despite the lack of flowing text. The lack of text could be said to be a problem as many other websites have a few sentences somewhere on their site to link photos, For example the BBC links a short summary with a photo of a news story. However others may see it as a more efficient way as it is not the type of website that needs to do this and therefore only requires key comments or photos. Particularly this website as the most text it needs is a twitter feed of the latest updates. This is a tidy and less crowding way to layout a website, that i would like to use in my own. I will however add a small count of text somewhere on the page more than this so that i can ensure it has both pictures and information.
The Adidas website however goes for a completely different look in comparison to the British Sport College. This website sticks to basic and bold black and white colour scheme that are continually used through the site. This logo uses three black horizontal lines next to the word 'Adidas' which is in black. This is just using primary black and white colours that may be basic and 'boring', but yet makes it look professional and simple yet effective. The web banner of these websites is very different. This is just using primary black and white colours that may be basic and 'boring', but makes it look professional and simple yet effective. Adidas website has a main flash image presentation that advertises each section of the website, EG the football section. As there is little text and the presentation brightens up the site, it means the logo doesn't have to be filled with a number of different colours or made too extreme. Doing this immediately gives a highly professional look to the website as it shows they have considered there audience and layout fully. I like the way they have designed their website and have used the similar idea with my web banner. This is because i have a gradient effect linking to my background from my web banner, and therefore has already made it simple. As i will not be using a large animation similar to the Adidas website i will use lots of pictures and make my logo more dynamic.
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